EmbRoyal is Pakistan’s leading designer brand with a vast retail network providing a multiple range of affordable designer fashion for women. The eponymous brand was launched in 1999 with a vision to revolutionize and make accessible women’s retail in the country. It started after EmbRoyal’s graduation from the prestigious Pakistan Institute of Fashion Design (PIFD) where she was the school’s first Valedictorian in 1998. Since its inception, the EmbRoyal. Brand has encapsulated designer sensibilities within an affordable label and continues to do so.