Evolution is the name of the game! Founded in 1985 by Muhammad Riaz, they began their journey by the name of Riaz Arts. Their humble beginnings from Lahore took a stride forward into the new age of textile design when Muhammad Riaz instilled in the employees a vision to remain above par in producing the best quality fabric to suit the customer’s needs. Initially focusing at the wholesale market, the company began capturing local markets in Pakistan and eventually reaching to customers internationally. Their company’s diversified product portfolio, dedication towards excellence, and by offering customers with a cost-effective product range that suits modern demands provided us with an impetus to grow and evolve into who were are today, Charizma. Today, they proudly stand as an established brand in Pakistan and abroad working with the zeal and commitment infused in our work ethics by our founder